In today’s increasingly digital world, chances are you have to. Consider the following statistics, which relate specifically to your primary audience:

  • Recent studies indicate that more than 80% of all adults age 50+ use the internet to research health and wellness information
  • With over 70 million baby boomers reaching retirement age by 2030, seniors represent a massive market that will continue to grow for decades to come

In fact, it’s not uncommon for your website to be the source of the first and only impression you make on a prospective resident. Routinely, the families of your prospective residents are doing research online and if they can’t find you on the internet, they’re likely to contact someone else.

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